Fresh fruit is not only the top snack food consumed in America, it is also one of the fastest growing. The NPD Group, a leading global information company, issued its latest edition of “Snacking in America,” finding that this trend is fueled by growing concerns about health and eating right. According to the report, fruit is a popular snack choice because it is readily accessible to be eaten at various times throughout the day, offering convenience while satisfying hunger. The report also finds that consumers 65 and older eat the most fruit, followed by children under 12. Healthier snack consumers snack more often between meals and eat a wider variety of healthy snacks, and fruit is the top go-to snack for these consumers.
