Can’t Place A Name To The Face You Just Saw?

Scientists at the University of Arizona in Tucson are trying to determine what goes on inside the brain when it sees a face. How, for instance, does the brain recognize faces and retrieve the names to go with them? Also, how does the brain determine whether the information that it has retrieved is accurate?
http://www.sciencedaily.com/releases/2004/10/041027103159.htm