THE drug industry has created vast markets for products like Viagra, Celebrex and Vioxx by spending billions of dollars on consumer advertising. But to sell medicines that treat schizophrenia, the companies focus on a much smaller group of customers: state officials who oversee treatment for many people with serious mental illness. Those patients – in mental hospitals, at mental health clinics and on Medicaid – make states among the largest buyers of antipsychotic drugs. For Big Pharma, success in the halls of government has required a different set of marketing tactics.
Source: http://www.tuscaloosanews.com/apps/pbcs.dll/article?AID=/20040201/ZNYT01/402010373
[Editor: The preceding article was not written by A4M/WHN]
